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Xerox’s Interactive Jazz Festival Posters Come to Life

Using Novalia’s flexible electronics technology, attendees can play music by touching instruments on the posters.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Flexible and printed electronics are popping up in many places and are catching the eye of consumers. During the recent Xerox Rochester International Jazz Festival, held June 22-30, 2018 in downtown Rochester, NY, concertgoers had their own opportunity to make music.   In this case, the music was connected by posters printed through the use of Xerox’s iGen printers, Novalia’s flexible electronics and graphic designers from Partners and Napier. The series of five posters featured circuitry that...

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